Marketing Technical Business Analyst

Location: McLean, VA, USA

Requisition Number: RR-0005193

Position Title:

External Description:

Position Overview

We are seeking a Marketing Technical Business Analyst who will serve as the critical bridge between our marketing team and data & analytics organization. This unique role requires a professional who is first and foremost a marketing expert, with the technical acumen to translate marketing needs into actionable data requirements and compelling dashboards. You will be the voice of marketing within the data team, ensuring that reporting solutions deliver the insights our marketing leaders need to drive business growth.

Key Responsibilities

Partner directly with marketing leadership and teams to understand their strategic goals, campaigns, and reporting needs
Translate marketing objectives into clear, technical requirements for dashboard development and data reporting
Define and document marketing KPIs, metrics, and analytics requirements that align with business objectives
Facilitate requirements gathering sessions with marketing stakeholders to identify reporting gaps and opportunities
Collaborate with data engineers and analysts to ensure marketing data requirements are accurately captured and implemented
Provide subject matter expertise on marketing attribution, customer journey analytics, campaign performance, and digital marketing metrics
Review and validate dashboard designs and data outputs to ensure they meet marketing team needs and industry best practices
Conduct user acceptance testing of reports and dashboards with marketing stakeholders
Train marketing team members on new reporting tools and capabilities, ensuring adoption and effective use
Stay current on marketing analytics trends, tools, and best practices to continuously improve our reporting capabilities

Required Qualifications

5+ years of experience in marketing, with deep expertise in digital marketing, marketing analytics, and campaign management
Strong understanding of marketing concepts including customer acquisition, lead generation, conversion optimization, attribution modeling, and marketing funnel analytics
Experience with marketing technology platforms (e.g., Google Analytics, HubSpot, Salesforce Marketing Cloud, Adobe Analytics, or similar tools)
Proven ability to define marketing KPIs and translate business requirements into technical specifications
Technical aptitude with the ability to understand data structures, SQL concepts, and dashboard development processes
Experience working with data visualization and BI tools (e.g., Tableau, Power BI, Looker, or similar platforms)
Excellent communication skills with the ability to bridge technical and non-technical audiences
Strong analytical mindset with attention to detail and commitment to data accuracy
Bachelor's degree in Marketing, Business, Analytics, or related field

Preferred Qualifications

Experience in the construction, home services, or foundation solutions industry
SQL proficiency or ability to write basic queries for data validation
Certification in Google Analytics, HubSpot, or other marketing platforms
Experience with CRM systems and understanding of sales and marketing alignment
Project management experience or certification

What Success Looks Like

In this role, success means:

Marketing teams have the dashboards and reports they need to make data-driven decisions
Data requirements are clearly documented and communicated to the analytics team
Marketing reporting is accurate, timely, and actionable
Strong relationships are built between marketing and data teams
Marketing stakeholders are confident users of reporting tools and understand how to interpret their data

Reporting Structure

This position reports to the Data & Analytics leadership team and works in close partnership with the Marketing department. You will have a dotted-line relationship with marketing leadership and serve as their primary liaison to the data organization.

Remote: 1

City: McLean

State: Virginia

Ext Portal Job Header:

Community / Marketing Title: Marketing Technical Business Analyst

Company Profile:

Randstad Digital Advisory is a trusted digital enablement and consulting partner that facilitates accelerated transformation for businesses by providing tailored strategies, solutions, and partnerships to realize the most value from business objectives. We deliver for our clients to enable their businesses to thrive in today’s changing environment. It takes people, though, to support our clients and we pride ourselves on a workplace that thrives on collaboration and support. Our people are not only experts in their field but also kind, smart, fun and passionate about what they do. Teamwork isn't just encouraged - it's the way we operate. Join our team!

EEO Employer Verbiage: Join a workplace that thrives on collaboration and support, consisting of individuals who are not only experts in their fields but also kind, smart, fun, and passionate about what they do. Teamwork isn't just encouraged – it's the way we operate. At Randstad Digital Advisory, we strive to provide opportunities to learn and grow, from on-the-job coaching to online courses to continuous feedback. Our employees have the autonomy to do their best work, using their skills to make a meaningful impact both within the team as well as for our diverse clientele. We offer attractive pay, a well-rounded benefits package, and flexible working arrangements (including work-from-home when possible).

CountryEEOText_Description: We are proud to be an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Celerity is committed to providing veteran employment opportunities to our service men and women.